Smoking campaign targets women

Former Miss Universe Rachael Finch underwent a dramatic makeover to show just how lighting up accelerates the aging process by decades.
The former beauty Queen is used to getting made up but today she underwent a transformation of a different kind - the 25-year-old was given a much older and less glamorous look.
Research shows for young women, appearance is a driving factor, in the decision to give up smoking. That's why this campaign aims to highlight the detrimental effects
It shows how cigarettes lead to deeper wrinkles a dull complexion and stained teeth. Cigarettes also prematurely age a person by 10 to 20 years.
Doctors say they see the immediate effects of smoking in patients every day.
"I feel like if they saw what I could see they wouldn't smoke," dermatologist Dr Claudia Curchin said.
"They would realise they look terrible as a result of smoking."
"It was very confronting, scary but I was really happy to do it to see, to be able to show my face and show what it can look like," Ms Finch said.The stunt was designed to show what smoking will do, to a young women's face. Figures show the habit is higher among females aged between 18 and 24.
"We are very concerned about what is an alarming upswing in the number of young women and girls that are taking up smoking and we have to something differently," Health minister Lawrence Springborg said.